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7 Ways to increase your sales over the Easter weekend

This Easter weekend approaches, it's time to gear up for one of the busiest times of the year in the hospitality industry. As your trusted Sydney wholesale cake supplier, we're here to help you make the most of this opportunity and ensure a sweet success for your business.


Here are some tips to increase your sales over the Easter weekend and survive the busy period:


1. Schedule Your Cake Orders

Start preparing for the Easter rush well in advance by scheduling your cakes and desserts early. Our wide range of cakes and treats will add a festive touch to your menu and attract customers looking for delicious holiday indulgences. Use the 'Order Online' button in our website menu to log in and order now.




2. Create Special Offers:

Entice customers with irresistible special offers and promotions, such as, buy-one-get-one-free deals, or discounts for a limited time only.


TIP: Our social media templates (via our Easter Marketing Toolkit) are perfect for promoting your Easter specials and driving cake sales this Easter long weekend!


3. Embrace Easter Themes:

Decorate your venue with festive Easter decorations to create a inviting vibe of your store. This will also give customers the impression of limited time offers.


4. Promote Your Business:

Use our Easter Marketing Toolkit to easily promote your business on your social media, email marketing and website over this period. See this example:





5. Offer Delivery and Takeaway Options:

Cater to customers who prefer to celebrate Easter at home by offering delivery and takeaway options for your cakes and desserts. Ensure your packaging is suitable for easy takeaway to share later.


6. Stay Organised and Efficient:

With increased demand during the Easter weekend, it's essential to stay organised and efficient to ensure smooth operations. Providing excellent service and satisfying your customers' cravings will encourage new customers to come back even after the Easter weekend.


7. Take Care of Yourself and Your Team:

Last but not least, remember to take care of yourself and your team during this busy period. Stay hydrated, take breaks when needed, and prioritise self-care to avoid burnout.


Our social media templates will hopefully alleviate some pressure. Use these to communicate any changes in trading hours, send customers a ‘Happy Easter’ social message and more.


With these tips and our support as your trusted wholesale cake supplier, you're well-equipped to increase your sales over the Easter weekend and thrive during this busy period.


Let's make this Easter a sweet success for your hospitality business!


For more information on our wholesale rates, email us at sales@newyorkcakes.com.au, or click here to fill out our online form.


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